Johnson Floors sells all types of floor coverings to contractors and other businesses. It keeps a collection of information about all of its clients that can be easily accessed on the company's computer system. This collection of information is called a
A. marketing information system.
B. database.
C. management information system.
D. single-source data.
E. marketing decision support system.
Answer: B
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______ is also known as a company’s core purpose.
a. Mission b. Vision c. Inspiration statement d. none of these
The credibility standard of management accountants state that management accountants must communicate information fairly and objectively. This means essentially that accountants must perform each task
A) as professionals, possessing the degree of skill of those management accountants who held the position before them. B) to provide relevant information, both positive and negative, to the recipients of their reports. C) in conformity with generally accepted accounting principles. D) to the satisfaction of government regulators.
Which of the following is NOT a qualitative method of forecasting?
A) Delphi Method B) Trend Analysis C) Jury of Executive Opinion D) Sales Force Composition E) Consumer Market Survey
You want to test whether or not the following sample of 30 observations follows a normal distribution. The mean of the sample equals 11.83 and the standard deviation equals 4.53. 2 3 5 5 7 8 8 9 9 10 11 11 12 12 12 12 13 13 13 14 15 15 15 16 16 17 17 18 18 19 ? The calculated value for the test statistic equals
A. 0. B. 1.67. C. 2. D. 6.