According to the authors, public relations practitioners must _____ to enhance their credibility

A) produce results that are measurable
B) promote ethical conduct
C) rate higher than activists, athletes, and politicians
D) A and B
E) B and C


Answer: D

Communication & Mass Media

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Dialogue is often kept to a minimum in B-movies so they will be more easily adaptable for distribution to non-English-speaking audiences overseas

Indicate whether this statement is true or false.

Communication & Mass Media

As Libby entered the library, her friend saw her and raised her finger perpendicular to her lips to indicate to Libby that she needed to remain quiet. What function was this behavior serving?

a. Reinforcing b. Complementing c. Substituting d. Contradicting

Communication & Mass Media

All of the following are true of positive imagery EXCEPT

A) it involves creating vivid, detailed mental images. B) feelings, such as pride or confidence, will not occur until the situation actually exists. C) it can affect brain waves, heart rate, and other physiological responses in much the same way the actual event would. D) it can be applied to other anxiety-producing situation as well as to public speaking.

Communication & Mass Media

. “Global warming is a myth” is an example of a proposition of policy

Indicate whether the statement is true or false.

Communication & Mass Media