According to the authors, public relations practitioners must _____ to enhance their credibility
A) produce results that are measurable
B) promote ethical conduct
C) rate higher than activists, athletes, and politicians
D) A and B
E) B and C
Answer: D
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Dialogue is often kept to a minimum in B-movies so they will be more easily adaptable for distribution to non-English-speaking audiences overseas
Indicate whether this statement is true or false.
As Libby entered the library, her friend saw her and raised her finger perpendicular to her lips to indicate to Libby that she needed to remain quiet. What function was this behavior serving?
a. Reinforcing b. Complementing c. Substituting d. Contradicting
All of the following are true of positive imagery EXCEPT
A) it involves creating vivid, detailed mental images. B) feelings, such as pride or confidence, will not occur until the situation actually exists. C) it can affect brain waves, heart rate, and other physiological responses in much the same way the actual event would. D) it can be applied to other anxiety-producing situation as well as to public speaking.
. “Global warming is a myth” is an example of a proposition of policy
Indicate whether the statement is true or false.