Advertising makes up more than ______ of printed space in daily newspapers:

a. one-half
b. three-fourths
c. one-third
d. two-thirds


ANSWER: d

Communication & Mass Media

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Robert Bresson was concerned with spiritual transcendence and used only "necessary" images and non-professional actors who spoke sparingly

Indicate whether this statement is true or false.

Communication & Mass Media

When a speaker refers to a common experience in order to create identification with the audience,

which goal of a speech introduction is being served? A) gaining attention B) creating a favorable response toward the topic C) creating a favorable response toward the speaker D) clarifying the purpose of thesis E) previewing the development of the topic

Communication & Mass Media

_______________groups have permeable boundaries and are influenced by the environment

Fill in the blank with correct word

Communication & Mass Media

Photographs can be messages in their own right.

Indicate whether the statement is true or false.

Communication & Mass Media