After you establish attention, what is the next step in Monroe's Motivated Sequence? 

A. Visualization
B. Satisfaction
C. Action
D. Need


D. Need

Communication & Mass Media

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Jorge has been going to the gym and lifting weights five times a week. He wants to bulk up his skinny body with some muscle and become a(n):

  a.  megamorph.   b.  ectomorph.   c.  endomorph.   d.  mesomorph.

Communication & Mass Media

_____ communication includes sharing secrets, establishing meanings unique to the couple, and using personal idioms

A) Personalized B) Privatized C) Specialized D) Sterilized

Communication & Mass Media

You can use __________, which are previously recorded and sometimes scripted speeches,

messages, or radio or television broadcasts, to locate important information. a. Google b. podcasts c. demographics d. databases e. search engines

Communication & Mass Media

Ron told Kaye, "As a teacher, I have a unique perspective on this issue." In referring to his special qualifications to speak on a topic, Ron was using _______

a. credentialing b. a cognitive disclaimer c. hedging d. a testimonial

Communication & Mass Media