Direct marketing and personal selling interface with MPR in similar manners
Indicate whether the statement is true or false
TRUE
You might also like to view...
Jelena told her employees that if a union formed, it would be disastrous for the organization and the plant where they all worked would likely have to close. It appears that Jelena violated which of the NLRB’s NO TIPS rules regarding what management cannot do during a labor election.
A. no threats B. no interrogations C. no promises D. no spying
List and describe the four most common types of questions used in the field of personal selling
What will be an ideal response?
Yard Whimzees, a Statesboro, Georgia sign business, began by making wooden signs for residential use to announce births, anniversaries and such. They then turned to the business market making signs for businesses. Creating signs for a new market is an implementation of a _____ strategy.
A. market development B. market penetration C. product penetration D. product development E. diversification
In Burlington Industries v. Ellerth, concerning the liability of a firm for discrimination that occurs in the workplace when an employee claimed she was subject to sexual harassment by her supervisor, but never reported the matter to superiors, the Supreme Court held that:
a. if it was quid pro quo harassment, not hostile work environment, then the firm is liable if the discrimination is proven b. if it was hostile work environment, not quid pro quo harassment, then the firm is liable if the discrimination is proven c. if it was either hostile work environment or quid pro quo harassment, then the firm is liable if the discrimination is proven d. firms are not subject to liability in either case so long as they have a sexual harassment policy in place e. none of the other choices