______ is a memorable line or catch phrase in each campaign.

A. Tag line
B. Strategic relevance
C. Adaptors
D. Innovators


A. Tag line

Communication & Mass Media

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By examining both the time and place at which work is accomplished, Grantham (1995) discovered the variations of 

A. distributed work B. virtual organizations C. commuting D. control

Communication & Mass Media

Feminist scholars highlight the fact that, worldwide, women earn only about ________ as much as men for the same job as a blatant example of gender inequality.

A. 70% B. 40% C. 15% D. 90%

Communication & Mass Media

Which of these choices is an example of a company that does NOT use color as a marketable element of identity?

a. Verizon Wireless b. FedEx c. Pepsi d. Tiffany and Co.

Communication & Mass Media

Define and explain the third-person effect.

What will be an ideal response?

Communication & Mass Media