Which of the following statements about blogs is most accurate?
A) Blogs are written by just one person.
B) Blogs can invite spontaneous consumer feedback faster and more cheaply than traditional consumer research tools.
C) Although wikis allow visitors to leave public comments, blogs do not.
D) The commercial banking industry currently uses blogs the most.
B
You might also like to view...
As we interact, we are influenced in some way by the interaction. This is known as which of the following?
A. affect B. aspect C. effect D. reflect
You have just received notice that Agnes Fisher, a customer of yours with an Accounts Receivable balance of $200, has gone bankrupt and will not be making any future payments. Assuming you use the allowance method, the journal entry you make is to
a. debit Uncollectible Accounts Expense and credit Accounts Receivable. b. debit Allowance for Uncollectible Accounts and credit Uncollectible Accounts Expense. c. debit Uncollectible Accounts Expense and credit Allowance for Uncollectible Accounts. d. debit Allowance for Uncollectible Accounts and credit Accounts Receivable.
In terms of consumer-generated media, Web analytics measure
A) costs per contact. B) where visitors are from. C) how often visitors move beyond the homepage. D) what portions of sites are ignored.
Examples of preparing customers for service encounters include all of the following EXCEPT ____________
a. printing dress code requests on invitations b. sending reminders of dental appointments c. printing guidelines on customer cards d. billing customers for services rendered e. all of the above are examples of preparing customers for service encounters