This Yale professor devised one of the most long-lived and elegantly simple narrative models of mass communication in the 1950s
A) Guglielmo Marconi
B) Harold Lasswell
C) Johannes Gutenberg
D) Ed Parsons
Answer: B
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If a firm decides to use public streets and parks as venues, what type of event would that firm be organizing?
a. Promotional event b. Banquet c. Convention d. Workshop
When you are going to give a presentation and you ask yourself questions like, "Why is the audience here?" and "What do they hope to gain by being here?" you are thinking about which element of audience analysis?
A. Speaker background B. Audience demographics C. Audience values, motivation, and expectations D. Audience knowledge of the subject
Evidence is more effective when
a. the number of statistics used is limited. b. a large number of statistics are given. c. older data is provided. d. actual numbers are used instead of approximations. e. None of these make evidence more effective.
A _______________________ is a board consisting of control levers and buttons that allows a technician to select and mix video and audio signals directly in a studio to produce completed segments for broadcast media and related formats.
Fill in the blank(s) with the appropriate word(s).