In Booms and Bitner's 7 Ps of the marketing mix, physical evidence refers to which of the following?
A) the product image
B) packaging and design
C) the environment in which the service is delivered
D) the way in which the customer uses the product or service
E) the way the service is delivered
C
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The cost of damage is the aggregate of all the potential damages multiplied by their respective _____.
Fill in the blank(s) with the appropriate word(s).
ABC assigns cost to cost objects based on their use of activities
Indicate whether the statement is true or false
Exploratory research is typically more formal and structured than conclusive research
Indicate whether the statement is true or false
A thief stole Phoebe's car and installed new stereo speakers in it. Later the police caught the thief and returned the car to Phoebe. Phoebe now owns the speakers by accession
Indicate whether the statement is true or false