Ethical issues arise if the process of defining the problem and developing an approach is compromised by the personal agendas of the client (DM) or the researcher. Which of these statements concerning ethics in marketing research is not true?
A) The DM has the obligation to be candid and disclose to the researcher all the relevant information that will enable a proper definition of the marketing research problem.
B) The researcher is ethically bound to offer the most expensive set of services to each client.
C) The problem definition process is adversely affected when the DM has hidden objectives such as gaining a promotion.
D) The researcher is ethically bound to define the problem so as to further the best interest of the client, rather than the interest of the research firm.
B
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Answer the following statements true (T) or false (F)
1) By accepting credit and debit cards, companies are able to attract more customers. 2) Debit cards offer the customer the convenience of buying something without having to pay cash immediately. 3) Debit cards reduce the customer's bank account immediately but allow the customer to pay electronically instead of with currency or writing a check. 4) Companies obtain cash from credit and debit card transactions by using third-party processors.
To determine the best price for a first edition copy of a Stephen King novel with a dust jacket in mint condition, Jason would most likely use a(n) ________ to provide him with pricing information from all the bookstores that currently have the
requested book in stock. A) shopbot B) behavioral targeter C) search engine optimizer D) sponsored search ad E) search engine marketer
What makes up the core of the servant leadership process?
A. antecedent conditions B. characteristics of the leader C. servant leader behaviors D. context and culture
Advantages of alliances and joint ventures include all of the following except ________.
A. access to knowledge B. improvement of efficiency C. collusion or restriction in competition D. mitigation of political factors