Using the eye scan method allows you to increase the amount of
eye contact with your audience.
Indicate whether the statement is true or false
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Among the techniques used for audience analysis are demographics, geodemographics and psychographics
Indicate whether this statement is true or false.
If a university has two swimmers who have qualified for the Olympics, what would be a likely task of the university’s PR department?
a. negotiating contracts with swim apparel firms b. writing feature articles about the swimmers c. arranging the travel schedules of the swimmers d. working with the NCAA to clarify swimming rules
What does making concessions demonstrate to the other negotiators?
a. It demonstrates an unwillingness to change the offer. b. It demonstrates a desire to get the negotiations started. c. It demonstrates a willingness to be cooperative and to continue the bargaining. d. It demonstrates a willingness to give in to anything they want.
An employment survey found there was an acute shortage of civil engineers in the state of New York
Phoebe, a PR representative of a private civil engineering firm, held a press conference in which she provided a detailed analysis of the various steps her firm was taking to rectify this problem. This announcement helped to garner coverage and public attention for the firm. Which type of news source did Phoebe use? a. External b. Internal c. Anonymous d. Traditional