Describe the promotion tools used by retailers
What will be an ideal response?
Retailers use any or all of the five promotion tools — advertising, personal selling, sales promotion, public relations (PR), and direct marketing — to reach consumers. They advertise in newspapers and magazines and on radio, television, and the Internet. Advertising may be supported by newspaper inserts and catalogs. Store salespeople greet customers, meet their needs, and build relationships. Sales promotions may include in-store demonstrations, displays, sales, and loyalty programs. PR activities, such as new-store openings, special events, newsletters and blogs, store magazines, and public service activities, are also available to retailers. Most retailers also interact digitally with customers via Web sites and digital catalogs, online ads and video, social media, mobile ads and apps, blogs, and e-mail. Almost every retailer, large or small, maintains a full social media presence.
You might also like to view...
On January 1, $362,400 of par value bonds with a carrying value of $388,000 is converted to 60,400 shares of $5 par value common stock. The entry to record the conversion of the bonds includes all of the following entries except:
A. Debit to Premium on Bonds Payable $25,600. B. Debit to Bonds Payable $362,400. C. Credit to Paid-In Capital in Excess of Par Value, Common Stock $86,000. D. Debit to Bonds Payable $388,000. E. Credit to Common Stock $302,000.
A bank reconciliation begins with the balances as of the beginning of the month
Indicate whether the statement is true or false
Choose the correct verb in parentheses. I like the way Dr. Nash (sits, sets) and talks with her patients
The staffing strategy of a multinational organization is affected by all of the following EXCEPT:
A. its stage of internationalization B. the recruitment strategy C. the size and the task complexity of its foreign affiliates D. the cultural distance of the affiliate from headquarters