________ is an electronic equivalent of word-of-mouth advertising.
A. Trendiness
B. Viral marketing
C. Sales promotion
D. Ambush marketing
Answer: B
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Which of the following statements best explains a difference between target ratings points (TRPs) and gross rating points (GRPs)?
A. TRPs are used to indicate the total market coverage ratio, whereas GRPs are used to indicate primary market coverage ratio. B. TRPs calculations use a duplicated reach estimate, whereas GRPs calculations do not. C. TRPs calculations use average frequency figures, whereas GRPs calculations do not. D. TRPs are used when selecting broadcast media, and GRPs are used for selecting print media. E. TRPs calculations do not include waste coverage, whereas GRPs calculations do.
Which of the following best describe the critical success factors under the internal business perspective of balanced scorecard?
a. Productivity, manufacturing cycle time and throughput, manufacturing cycle efficiency. b. Sales, costs, operating income. c. Warranty claims, customer response time, customer complaints and repeat business. d. Employee morale, timeliness of information, new patents.
What are common reactions during the change?
a. Curiosity and engagement b. Discussion, teamwork, and interest c. Immobilization, denial, and sense of loss d. Confusion and resignation
Your sister works at a large, well- known firm which has had trouble sustaining the kind of profit margins their shareholders want to see. In order to keep their numbers up over the years, they have tried every cost-cutting measure they could think of, including some that were of questionable legality. You know about this only because you and your sister talk regularly. You know that she is
concerned about losing her job, as there have been many rounds of downsizing, and you have promised her that you would not disclose these matters to anyone. Yesterday, she told you that the firm has been using temp workers for about the last two years, and they are a continuing problem. They come from a temp agency, and there are new workers every month or so, whom she must train. They do little to no work all day, and they are seemingly accountable to no one, since the supervisors don't make them work, yet they still get paid. Your sister knows you are taking this Employment Law course, and she wants you to tell her whether what the company is doing with the temp workers is illegal. Is it? a. Yes b. No