Eric Dylan is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries
Eric targets a selective market of individuals who have recently donated to international charities by sending letters with charity information and donation instructions. Eric uses ________ in this scenario.
A) direct-mail marketing
B) mass marketing
C) telephone marketing
D) digital marketing
E) kiosk marketing
A
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Amortization expense is deducted from net income in the cash flows from operating activities section of the statement of cash flows
Indicate whether the statement is true or false
The tendency to make external attributions about our own behavior when an external reward is given is called:
a) Internal and external attribution b) Interpretation and judgment c) Self-perception theory d) Overjustification
Which one of the following statements is TRUE about the relationship between learning curves and competitive strategy?
A) Knowing where your process is on the learning curve will enable you to make frequent product modifications. B) Firms that emphasize low cost in their competitive strategy strive to move down the learning curve by increasing volume. C) Learning curves enable managers to project fixed manufacturing costs for future production quantities. D) Projecting the impact of learning curves into the future is one effective way of reducing the impact of environmental uncertainty.
Lex, a salesperson for Macro Corporation, learns that Macro will increase the dividend it pays to shareholders. Lex buys 1,000 shares of Macro stock. When the price increases, Lex sells his shares for a profit. Lex would not be liable for insider trading if the information about the dividend was
A. material when he sold the stock. B. public after he bought the stock. C. public before he bought the stock. D. too speculative when he bought the stock.