What are the four elements of a good marketing plan?
What will be an ideal response?
1. A clearly written marketing objective
2. Performance of situational analysis
3. Selection of a target market
4. A description of how the marketing mix will be implemented, evaluated, and controlled
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The idea of paradoxical leadership is to show how ______.
a. similar elements can exist separately but harmoniously to contribute to leader effectiveness b. how seemingly contradictory elements can exist simultaneously and thereby detract from leadership effectiveness c. how seemingly contradictory elements can exist simultaneously and harmoniously in order to contribute to leadership effectiveness d. none of these
Ratification can occur in which of the following ways?
a. Through express language. b. As implied from conduct. c. Through failure to make a timely disaffirmance. d. All of these.
LaVonne Epstead works in a copper mind. She is likely a member of:
a. an industrial union b. a construction union c. a craft union d. a professional union e. no union at all
Customer arrivals at a dry cleaning service occur randomly throughout the day. The distribution that is usually used to model the interval between arrivals is the:
A) Poisson distribution. B) uniform distribution. C) random distribution. D) normal distribution.