Which of the following stages of the product life cycle is likely to see dealers offered promotional assistance from the producer?
A. Maturity
B. Growth
C. Introduction
D. Market reduction
E. Decline
Answer: A
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Why do category specialists or "category-killer" retailers choose to locate their stores in freestanding sites or in power centers?
What will be an ideal response?
Two major goals of business are to achieve profitability and to achieve liquidity
Indicate whether the statement is true or false
Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. The company's leading salesperson is Peter Austin, who sees his company "as a service company rather than a food and drink business. Our priority is to get the hampers out on time, filled with the right products." Austin often checks to see if his customers are satisfied with his service.For one customer, Austin was asked to include a plastic piggy bank in each hamper. Austin purchased the piggy
banks from ABC Gifts and included them in the hampers. Clearwater Hampers does not plan to purchase piggy banks in the future, so the ABC Gifts salesperson most likely engaged in: A. relationship selling. B. direct selling. C. partnering/consultative selling. D. transformational selling. E. transaction selling.
How is the bargain element for a stock option calculated?
A. The difference between the market price on the sale date and the strike price. B. The difference between the strike price and the market price on the date of grant. C. The difference between the market price on the exercise date and the strike price. D. The difference between the market price on the exercise date and the market price on the date of grant.