Walt Disney Company has successfully adapted licensing as a market entry mode in different countries. What are the advantages of using licensing as entry mode?
What will be an ideal response?
Walt Disney Company generates nearly $15 billion in annual revenues from licensed merchandise, thanks to the popularity of their theme parks, movies, and television shows, as well as Mickey Mouse, Winnie the Pooh, and other popular characters which have gained familiarity all over the world. Licensing is a contractual arrangement whereby one company (the licensor) makes a legally protected asset available to another company (the licensee) in exchange for royalties, license fees, or some other form of compensation. There are two key advantages associated with licensing as a market entry mode. First of all, because the licensee is typically a local business that will produce and market the goods or services on a local or regional basis, companies can circumvent tariffs, quotas, or similar export barriers. Secondly, licensees are granted considerable autonomy by the licensor to freely adapt the licensed goods to an extent to suit the local tastes and preferences. Disney licenses trademarked cartoon characters, names, and logos to producers of clothing, toys, and watches for sale throughout the world. This allows Disney to create synergies based on its core theme park, motion pictures, and television businesses. Its licensees have considerable leeway to adapt colors, materials, or other design elements that fit with the local tastes of a particular country or region.
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Indicate whether the statement is true or false
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The federal government allows the states to regulate corporate stock, since corporations are state-created entities
Indicate whether the statement is true or false
ABS specializes in repair and maintenance of industrial machines. One repair technician has been assigned to five identical grinding machines for repair and maintenance. The machine breaks down after about 20 hr of use, and breakdowns have a Poisson probability distribution. It takes 6 hr to repair a machine, and repair times follow an exponential distribution. Machine downtime costs the company $250 an hour, and the technician is paid $50 an hour. Determine the average number of machines working.
A. 3.59 B. 2.87 C. 3.43 D. 2.54