What should be the goal of a PR communicator when working with the media?

a. to prepare a carefully written article that is given to the media reporter to use
b. to produce an accurate, balanced story that represents the company’s point of view
c. to ensure that any news coverage is always positive or flattering
d. To avoid giving corporate information to media that writes negative or unflattering stories


b. to produce an accurate, balanced story that represents the company’s point of view

Communication & Mass Media

You might also like to view...

Research discussed in the textbook on gender suggests that men take a more content

orientation approach to communication. This means that they ________. A) value communication as a way to build friendships B) have bigger vocabularies than women C) talk longer and more assertively than women D) view communication as a means of information exchange

Communication & Mass Media

In a study by Wrench and McCroskey (2002), they found that males were more verbally

aggressive than females.??This is an example of what time of difference? A) sex B) degree C) kind D) space

Communication & Mass Media

Which of these is an example of overattribution?

A) Rhonda failed her test because she didn’t study enough. B) Jonah loves to compete in marathons so he runs every day. C) My teacher is late to class every day, so I don’t even try to get there on time D) Fred broke up with my friend. Fred is selfish and inconsiderate.

Communication & Mass Media

Group roles that function in opposition to group productivity and cohesion are referred to as ______.

a. counteractive roles b. disruptive roles c. informal roles d. social roles

Communication & Mass Media