Which level of management is responsible for the overall performance and effectiveness of the firm?
A) Top managers
B) First-line managers
C) Middle managers
D) Supervisory managers
E) Human resource managers
Answer: A
Explanation: A) Top managers set general policies, formulate strategies, approve all significant decisions, and represent the company in deals with other firms and with government bodies.
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A company's decision about whether to offer special services (entertainment or gift wrapping, for example) falls under which of the following marketing mix categories?
A. Promotion B. Place C. Price D. Product E. Positioning
An alibi is an example of a(n):
a. Miranda right b. defensive defense c. affirmative defense d. entrapment e. exclusionary rule
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Indicate whether the statement is true or false.
A ________ helps clarify the key technologies upon which an organization depends, often in terms of their competitive value.
A. product champion B. technology audit C. technical innovator D. situational analysis E. technological record