Why might you find a gap between target customers’ receptivity to buying a new venture’s products or services and actually buying the products or services?
a. The concept sounded or looked better in the reality check compared to the reality in the
marketplace
b. The concept was not demonstrated or communicated effectively to the target customer
c. The venture failed to execute effectively in the marketplace, including packaging and
merchandising
d. All of the above could lead to this gap
d. All of the above could lead to this gap
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Members within a social class tend to behave more alike compared to members from two different social classes
Indicate whether the statement is true or false
What are some of the benefits of a well-prepared budget?
Conducting a pilot test of a survey instrument involving a small group of the population can
a. correct problems in clarity, ease of answering, and quality of answers. b. complicate the clarification of questions developed for a larger sample group. c. be a better alternative to the use of open-ended questions. d. use information from biased sources and correlate it to unbiased sources.
Mark owns a chain of hotels. Roby acquires a license that allows him to extend the chain under the supervision and control of Mark. This type of license is an example of a ________
A. franchise B. patent C. copyright D. patent pool