Relationship marketing requires a company to make both a ________ and a ________
A) short-term plan; transactional plan
B) short-term plan; data mining plan
C) long-term plan; proper investment of company resources
D) long-term plan; formal CRM commitment
E) formal CRM commitment; data mining plan
C
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Chin, a regional manager at a marketing firm, must formally evaluate his immediate subordinates every year. He does so by using a management-by-objectives system. In the given scenario, Chin is most likely involved in _____.
A. outbound training B. job evaluations C. performance appraisals D. organizational socialization
A balanced scorecard
a. records the variances between budgeted and actual revenues and expenses. b. can be used at multiple organizational levels by redefining the categories and measurements. c. is most concerned with organizational financial solvency and business processes. d. all of the above.
The statement of cash flows reports the amount of cash flow from a firm's
a. divestiture, and acquisition activities. b. operating, divestiture, and acquisition activities. c. funding and disbursement activities. d. operating, investing, and financing activities. e. operating, funding and disbursement activities.
Terminal cash flows are always positive because they result from the shutting down of a project
with the sale of any assets with remaining value. Indicate whether the statement is true or false