Firms can close the ________ gap by matching customer expectations with actual service through use of marketing metrics.
A. knowledge
B. seniority
C. communication
D. delivery
E. standards
Answer: A
You might also like to view...
When recording the reimbursement of the petty cash fund, the accountant
a. credits Petty Cash Fund. b. credits the accounts for which the payments were made. c. debits Petty Cash Fund. d. debits the accounts for which the payments were made.
Which match of characteristics is correct?
a. Services ? Quality based on product design b. Manufacturing ? Intangible product c. Services ? Location based on customer traffic d. Manufacturing ? Decentralized locations
Merchants must issue a refund within a specified period of time when a consumer cancels an order.?
Indicate whether the statement is true or false
Partnerships pay income tax on the profits earned
Indicate whether the statement is true or false