Which of the following is a disadvantage of focus group research?
a) One participant can dominate the conversation
b) Respondents tend to give incomplete answers to questions
c) The subjects must be articulate to participate
d) The results obtained cannot be generalized to an entire population
a
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The AADP campaign “Monster-Free Mouths Movement” is an example of targeting more than one primary audience while also reaching out to a secondary audience. Discuss how and why this campaign successfully reached multiple audiences.
What will be an ideal response?
To explain a concept clearly, begin with simple examples and move toward more complex ones
a. True b. False Indicate whether the statement is true or false
Griffith began using mature, "Grand Gesture" actors wizened by years of barnstorming
Indicate whether this statement is true or false.