Which of the following statements is true regarding customer loyalty?
A) Loyal customers are more expensive to serve.
B) Loyal customers stimulate revenue growth.
C) Loyal customers are highly price sensitive.
D) Retained customers are less profitable than the switchers.
B
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One way to manage ________-based distrust is to always assume that with this person, the best offense is a good defense.
Fill in the blank(s) with the appropriate word(s).
Hana was just promoted to a new division outside of her country. She is nervous about leading people outside of her norm. What theory should Hana use to help assess how she should communicate and lead in this new country?
A. diversity culture B. international endorsed C. super leadership endorsed D. culturally endorsed leadership
A _____________________ graphs the mental map of consumers' perception of the brand's attributes compared to the competitors.
a. Focus group b. Depth interview c. Survey d. Positioning map
A clerical employee who has a special gift for languages is also disabled, and in a wheelchair. You have previously made his work area accessible, but he is now asking for a special accommodation - that you create a position for him in which he can use his language skills in translations, and not in clerical work. Which of the following statements is true?
a. The request is a reasonable one, and you should try to accommodate it b. The request is not a reasonable one, so you don't have to accommodate it c. There is no requirement under the ADA that an employer create a position for an employee who is disabled d. None of these is correct