According to the case, Battle for the Caribbean, the early leaders of both rival cruise lines used
a. friendly, supportive leadership to train their new employees and to run efficient ships
b. tough, highly directive leadership styles to train their new employees and to run efficient ships
c. a fun, party-like atmosphere to motivate their service workers
d. self-leadership to motivate themselves to think big
b. tough, highly directive leadership styles to train their new employees and to run efficient ships
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The operating income of a company is $10 million, the net marketing contribution is $30 million and general and administrative expenses are $5 million. Calculate the other operating expenses
A) $10 million B) $5 million C) $15 million D) $20 million E) $25 million
The term ________ is defined as a theoretical approach and practical methodology that examines the functioning of a business in terms of whether a product or service simultaneously meets the criteria of being rare, durable, nonsubstitutable, and valuable.
A. "resource-based analysis" B. "competitive map" C. "deficit analysis" D. "benchmarking"
______ is used to forecast demand for a new product or service that is similar to existing products.
a. Market research b. The Delphi method c. A historical life-cycle analogy d. A sales force opinion
Which of the following is similar to Kant's categorical imperative?
a. The Golden Rule b. The Divine Command c. Front-Page-of-the-Newspaper test d. All of the above are similar