Publicity and press agentry today are often considered to be the same thing, thanks to ________
A) the first public relations firm called the Publicity Bureau, which specialized in general press agentry
B) the firm led by Ivy Lee that specialized in counseling top management in the value of building public confidence and trust
C) corporate guidelines set down by Arthur Page and Paul Garrett
D) efforts by Edward Bernays and Doris Fleischman to introduce social psychology techniques in developing strategic communications advice
A
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The managers of a business have the dual objective of generating net income (profitability) and keeping the enterprise solvent (liquidity)
a. True b. False Indicate whether the statement is true or false
Status in the Maslow hierarchy of needs is an example of a ________ need.
A. physiological B. personal C. safety D. self-actualization E. social
Yolanda manages a Best Sleep Inn along an interstate highway. She knows from experience that 5 to 10 last-minute customers will call after 8 p.m. each evening looking for a room and asking the price. Yolanda has empowered her staff to offer discounts when the motel is largely vacant, and to quote the standard price when the motel is close to full. She knows her service is ________, meaning that if no one stays in the room, it generates no revenue that evening.
A. intangible B. heterogeneous C. durable D. inseparable E. perishable
Organizational buying behavior refers to
A. the determination of what to purchase and the quantity to purchase based upon derived demand. B. the decision-making process that organizations use to establish the need for products and services and identify, evaluate, and choose among alternative brands and suppliers. C. the determination of what to purchase and the quantity to purchase based upon the derived supply. D. the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions. E. the process that organizations use to purchase the raw materials and tools used in the manufacturing of a product.