Which of the following demonstrates how logistics has an effect on the product element of the marketing mix?
A. utilizing volume discounts
B. shipping goods in full rather than partial vehicles
C. deciding to reduce the amount of inventory in the warehouse
D. providing feedback on product packaging
E. deciding which mode of transportation to employ
Answer: D
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Although Po lacks the stress of meeting a sales quota, she experiences stress related to scheduling. Which of the following would most likely relieve Po's stress?
A) reducing her territory from two to one B) exercising and sleeping regularly C) filing expense reports promptly D) using a personal digital assistant E) conducing fewer follow-up calls
Which of the following is not a factor that affects how a competitor will respond to a competitive attack?
A. the degree of market power and reputation of the company that initiated the attack B. how dependent the competitor is on that industry or particular market segment C. the resources which are available for a firm to respond D. the stock market reaction to the initial competitive attack
After reading about the events in the Randi W case, which of the following would be the best advice you could give a supervisor who is looking for guidance on writing reference letters for employees who have been fired for cause, but who would like to avoid litigation against the company?
a. Decline to write the letter or simply confirm employment b. Give the full story of the employee's termination from your perspective c. Write a positive letter to avoid defamation issues d. Turn over the information from the internal investigation on the former employee
A violation of federal family and medical leave requirements may result in liability for an employer but not personal liability for a supervisor.
Answer the following statement true (T) or false (F)