Answer the following statements true (T) or false (F)
1. A modeling decision might be appropriate at a hotel in a high crime area to ensure that side doors automatically lock at a specific time.
2. Casinos use loyalty program cards to target in on high profit gamblers and entices them to return by offering them complimentary food, rooms, or tickets.
3. Managers often spend too much time over-emphasizing the qualitative data and not enough time on the quantitative data.
4. Regardless of whether or not the data is good or bad, all information is important to use in making managerial decisions.
1. True
2. True
3. False
4. False
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Concern for health and fitness is one reason that 51 million people in the United States report that they are trying to control their weight. This concern is an example of
A. changing regulatory forces. B. changing demographics. C. changing population composition. D. changing ethnic composition. E. changing values.
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Which of the following statements is true regarding customer information?
A. Customer information in each operational system can be different. B. Customer information can exist in several operational systems. C. Customer information in each operational system could change. D. All of these.