Which treatment of unsatisfactory responses is desirable if 1. the unsatisfactory respondents do not differ from satisfactory respondents in obvious ways (e.g., demographics, product usage characteristics),

2. the proportion of unsatisfactory responses for each of these respondents is large, or 3 . responses on key variables are missing?
A) returning to the field to get better data
B) classifying and counting questionnaires accordingly
C) discarding unsatisfactory responses
D) assigning missing values


C

Business

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