When Joy returned to a clothing store to exchange a pair of pants, she went to the first floor where she originally made the purchase. The employee said, "Of course I can't help you, go to customer service upstairs."

When Joy went upstairs, she searched all over but could not
locate the exchange counter (because it was actually on the third floor) or anyone to assist
her. After several minutes, she gave up and left the store, vowing to never shop there again.
Which of the following could have improved Joy's visit?
A. More signs to direct customers
B. Clearer help from the first employee
C. Less apathetic employees
D. Not being patronized.
E. All of the above


E

Communication & Mass Media

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