In a brief essay, explain two approaches to social marketing. Make sure you discuss the strengths and weaknesses of each.

What will be an ideal response?


One approach is to have paid messages placed by social media professionals who will reflect well on your brand. The second approach is to use messages that appear on social media as a promotional tool. The important thing is to makes sure that the story a company tells is authentic to who they are as a brand. If the message or the people providing it appear false, it will not help the brand.

Communication & Mass Media

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Complete knowledge of diverse cultures is possible

Indicate whether the statement is true or false.

Communication & Mass Media

List the four different options that courts have when offered a case as precedent by an attorney for one of the parties in a lawsuit.

What will be an ideal response?

Communication & Mass Media

Why are rituals an especially rich source of cultural data for observation?

What will be an ideal response?

Communication & Mass Media

Lee is on the executive board of the homeowners' association for his neighborhood. Although he believes that there should be a governing board to enforce appropriate rules and regulations, lately he feels that the association has been looking for easy ways to make money, instigating and enforcing unfair rules. As Lee begins doubting the effectiveness of the group, he will most likely enter which phase of socialization?

A. exit B. antecedent C. encounter D. assimilation

Communication & Mass Media