When developing a marketing mix, a marketing manager should remember that
A. "Product" includes physical goods but not services.
B. customers' needs are all the same.
C. "Promotion" includes only personal selling and publicity.
D. a channel of distribution includes at least one intermediary.
E. "Price" includes markups, discounts, allowances, and geographic terms.
Answer: E
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An experiment is defined as:
A) something men and/or women in white coats do B) manipulating an independent variable to see how it affects a dependent variable, while also controlling for the effects of additional complex variables C) manipulating an independent variable to see how it affects a dependent variable, while also controlling for the effects of additional extraneous variables D) manipulating a dependent variable to see how it affects an independent variable, while also controlling for the effects of additional complex variables E) controlling for the effects of reliable variables on dependent variables
Many University of Florida students, fans, and others view themselves part of "Gator Nation," the name of the ________ given to supporters of the University of Florida's educational and athletic programs.
A. aspiration group B. market segment C. social class D. VALS type E. brand community
Which of the following best describes the World Wide Web?
A. a connection of millions of computers that support a standard set of rules for the exchange of information B. a network of millions of smaller networks, each with an independent set of standards C. a connection of millions of computers across the world with no specific standards or time constraints for exchange of data D. a world-wide network of millions of smaller networks with a different standard of information exchange in each country
The use of technology-based learning delivery remained stable from 2011 to 2016.
Answer the following statement true (T) or false (F)