All of the following are examples of quantitative components of screening criteria that are used to narrow down to marketing strategies EXCEPT
A. annual projected sales dollars.
B. number of units sold.
C. projected profit.
D. strengths of the company.
E. market share.
Answer: D
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Answer the following statements true (T) or false (F)
1. For the next year, Sullivan & Co. predicts sales of 15,000 units of a product with a contribution margin of $6 per unit and 30,000 units of another product with a contribution margin of $10 per unit. The weighted-average contribution margin per unit is $8.67. 2. A company that sells multiple products will always set sales prices such that all products have the same contribution margin. 3. The Doughboys Pizza Company sells pizzas in two different sizes—medium and large. The two products sell in equal numbers. The contribution margin of a medium pizza is $16, and the contribution margin of a large pizza is $18. The weighted average contribution margin is $17. 4. The Buttercrust Pizza Company sells pizzas in two different sizes—medium and large. The number of medium pizzas sold is twice the number of large pizzas sold. The contribution margin of a medium pizza is $10, and the contribution margin of a large pizza is $22. The weighted average contribution margin is $16.00.
When using the net present value method to compare keeping an old building or disposing of it and acquiring a new building, the current cash residual value of the old building should be
a. a subtraction from the price paid for the new building. b. viewed as a cash flow. c. an addition to the price paid for the new building. d. irrelevant to the decision.
In general, how do most people feel about their jobs?
A. antipathy B. satisfied C. dissatisfied D. indifferent
Which of the following is not in sequence?
A) Regeneration of alternatives; selection of solution; implementation of a solution B) Implementation of solution; regeneration of alternatives; selection of a solution C) Direction setting; regeneration of alternatives; selection of a solution D) Intelligence gathering; direction setting; selection of a solution