The retention rate is the amount it costs to attract a new customer compared to the amount it costs to retain customers.
Answer the following statement true (T) or false (F)
False
Retention rate is the percentage of customers retained as compared to the total number of customers.
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Some ways customer demographics are changing discussed in this chapter are:
A) "baby boomers" are changing the image of active 60-plus buyers. B) young people becoming active consumers at earlier age. C) businesses face a more diverse mix of cultures. D) All of the above.
Functionalities provided by EC merchant server software include
A) electronic catalogs. B) search engines. C) shopping carts. D) all of the above.
A taxpayer may deduct a loss resulting from the theft of business and investment property but not a theft of personal-use property.
Answer the following statement true (T) or false (F)
Selecting hardware, network components, and system software is an activity of the UP __________ discipline
Fill in the blank(s) with correct word