How can an electronic data interchange be used by a manufacturer to support the product, price, and promotion elements of the marketing mix?
What will be an ideal response?
With EDI, vendors can transmit information about on-hand inventory status, vendor promotions, and cost changes to the retailer, as well as information about purchase order changes, order status, retail prices, and transportation routings.
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Which of the following is a defensive strategy that often occurs in the late and mature stages of the product life cycle when growth potential is limited and competitive position is set?
A) an optimize position strategy B) a vertical integration strategy C) an invest to improve position strategy D) an invest to grow strategy E) a new market entry strategy
What are the criteria for evaluating a foreign investment proposal?
What will be an ideal response?
CSRs must have strong listening skills regardless of whether they communicate face to face with the customer, on the phone, in written messages, or via an online chat.
Answer the following statement true (T) or false (F)
A technical specialist
A. may call on the customer both before and after a purchase. B. is usually the person who explains technical details of the firm's product to prospective customers. C. may work in conjunction with an order getter to persuade new clients. D. often has a background in product applications rather than sales. E. All these answers are correct.