A store-based retailer that uses the Web to expand its target market has evolved from _____ to _____
a. single-channel retailing; multi-channel retailing
b. mass marketing; concentrated marketing
c. differentiated marketing; mass marketing
d. independent; a fully integrated vertical marketing system
a
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Rites and rituals are ____. For example, employees of New Belgium Brewery in Fort Collins, Colorado, get a free brewery-hopping trip to Belgium after being employed by the company for five years.
A. company values included in the code of ethics B. the activities and ceremonies that celebrate important occasions and accomplishments in the organization's life C. objects, acts, or the quality that conveys meaning to others D. a narrative based on true events that emphasize a particular value E. company expectations for employees, such as working hard, ethically, and honestly
Convertible preferred stock has both the attributes of _______ and _____________________________________
Fill in the blank(s) with correct word
Which of the following would be classified as an opportunity in a SWOT analysis of Fun-Spot?
A) A rival amusement park announces plans to open three new rides next season. B) A new luxury hotel is being constructed in the area, with the aim of attracting more high-spending families on vacation. C) Ron and Gail have paid off the mortgage on Fun-Spot, significantly reducing their monthly expenses. D) Fun-Spot employees tend to be enthusiastic and young, projecting an image of fun and vitality. E) Fun-Spot plans to further diversify its offerings by beginning a two-week summer camp for elementary school students.
A retailer would not conduct an audit unless it would involve the lowest incremental costs possible. The retailer should consider using a(n) _____
a. outside auditor b. company specialist c. company department manager d. consultant