Zoom Zoom Car Rental follows a cost-leadership strategy. Which of the following firms will most likely be its direct competitor?
A. Rent-an-Auto LLC, which follows a standardization strategy
B. Paul Bunyan Car and Truck Rentals, which follows a differentiation strategy
C. Reliable Rental Cars, which follows a low-cost strategy
D. Classic Car Rentals Inc., which follows a cost-increase strategy
Answer: C
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