The failure of Apple Newton, the first PDA, highlights the fact that ________.
A. the essential benefit is not the fundamental need met by a product
B. intense marketing communications can even make a wrong product successful
C. people look for products that are technically superior
D. the essential component in delivering value is product pricing
E. the best product technically is not always the most successful product
Answer: E
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Under the equity method, the receipt of cash dividends on an investment in common stock of Vallerio Corporation is accounted for as a debit to Cash and a credit to
a. Investment in Vallerio b. Retained Earnings c. Dividend Revenue d. Dividend Receivables
Humor overcomes clutter by:
A) making the person laugh B) frequently repeating the company's name C) capturing attention D) making other products less memorable
Which of the following managers is likely to have the least amount of responsibilities?
A) the manager of a cost center B) the manager of a profit center C) the manager of an investment center D) the manager of a transfer pricing center
Most companies now have fully proactive service desks.
Answer the following statement true (T) or false (F)