Victorinex has long manufactured Swiss Army knives and developed a line of upscale Swiss Army watches. The Swiss Army brand gave the company credibility over other watch manufacturers and allowed the company to continue targeting sports-minded males between the ages of 18 and 35. Victorinex used which strategy to create new products?
A. new-to-the-world product
B. new product line
C. repositioned product
D. addition to a current product line
E. discontinuous innovation
Answer: B
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