A managed care organization that contracts with physicians and hospitals to provide services at a certain fee schedule is a _________________________ organization (_________________________).
Fill in the blank(s) with the appropriate word(s).
preferred provider, PPO
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What is the full-cost approach of evaluating a marketing entity's performance?
What will be an ideal response?
Frocks and Gowns, Incorporated, has two divisions, Day Wear and Night Wear. The Day Wear Division has an investment base of $750,000 and produces and sells 100,000 units of Collars at a market price of $10.00 per unit. Variable costs for the Collars total $3.50 per unit and fixed charges are $4.00 per unit (based on a capacity of 120,000 units). The Night Wear Division wants to purchase 25,000 units of Collars from the Day Wear Division. However, the Night Wear Division is only willing to pay $6.75 per unit.What is the contribution margin for the Day Wear Division if it transfers 25,000 units to the Night Wear Division at $6.75 per unit?
A. $650,000. B. $698,750. C. $675,000. D. $250,000.
A difficulty associated with the equal store organization is that quantity discounts and buying power advantages are lost due to decentralized buying in branch locations
Indicate whether the statement is true or false
To be successful, a brand must have – above all -
a. A good logo b. A spokesperson who is widely recognized c. Distinctiveness d. A branding specialist either employed or hired as a consultant e. A basis in quantitative research