How do successful direct marketers view customer interactions?
What will be an ideal response?
Successful direct marketers view a customer interaction as an opportunity to up-sell, cross-sell, or just deepen a relationship. They make sure they know enough about each customer to customize and personalize offers and messages and develop a plan for lifetime marketing to each valuable customer, based on their knowledge of life events and transitions. They also carefully orchestrate each element of their campaigns.
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Sherwin-Williams and Polo Ralph Lauren both operate their own retail stores
Indicate whether the statement is true or false
Which one of the following relative strength values would most indicate that a stock is oversold?
A) 120 B) 80 C) 20 D) -20
Doede Corporation uses activity-based costing to compute product margins. In the first stage, the activity-based costing system allocates two overhead accounts-equipment depreciation and supervisory expense-to three activity cost pools-Machining, Order Filling, and Other-based on resource consumption. Data to perform these allocations appear below:Overhead costs: Equipment depreciation$92,000Supervisory expense$4,000??Distribution of Resource Consumption Across Activity Cost Pools: Activity Cost Pools MachiningOrder FillingOtherEquipment depreciation0.600.200.20Supervisory expense0.300.200.50In the second stage, Machining costs are assigned to products using machine-hours (MHs) and Order Filling costs are assigned to products using the number of orders. The costs in the Other
activity cost pool are not assigned to products.Activity: MHs (Machining)Orders (Order Filling)Product W14,200800Product M015,800200Total20,0001,000Finally, sales and direct cost data are combined with Machining and Order Filling costs to determine product margins.Sales and Direct Cost Data: Product W1Product M0Sales (total)$236,500$262,000Direct materials (total)$90,900$123,900Direct labor (total)$110,400$76,100What is the overhead cost assigned to Product W1 under activity-based costing? A. $48,000 B. $11,844 C. $27,204 D. $15,360
On July 1 of the current year, a company paid $200,000 to purchase 7%, 10-year bonds with a par value of $200,000; interest is paid semiannually on June 30 and December 31. The company intends to hold the bonds until they mature. Prepare the journal entries to record (1) the bond purchase, (2) the receipt of the first semiannual interest payment on December 31 of the current year, and (3) the receipt of the second semiannual payment on June 30.
What will be an ideal response?