Which advertising agency specialist is responsible for acting as the voice of the consumer in creating effective advertising?

A) the account executive
B) the account planner
C) the creative director
D) the media planner
E) the art director


B

Business

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After completing the preliminary phase of the review of internal control, the auditor decides not to rely on the system to restrict substantive procedures. Documentation may be limited to the auditor's:

A. basis for concluding that errors and fraud will be prevented. B. reasons for deciding not to extend the review. C. completed internal control questionnaire. D. understanding of the internal control.

Business

A cash management strategy attempts to earn the most interest in choosing liquid deposits

Indicate whether the statement is true or false.

Business

Which of the following features of the Web contains not only information but also references or links to other documents?

A) proxy server B) Web ring C) hypertext D) codec E) domain name

Business

What is the yield to call of this bond when it is released? Group of answer choices

A company issues a callable (at par) ten-year, 6% coupon bond with annual coupon payments. The bond can be called at par in one year after release or any time after that on a coupon payment date. On release, it has a price of $104 per $100 of face value. A. 0.60% B. 1.92% C. 1.50% D. 5.47%

Business