Within a perceptual map, a(n) ________ represents where a particular market segment's desired product would lie.
A. point of parity
B. Tapestry cluster
C. ideal point
D. benefit centroid
E. strategic target
Answer: C
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Which of the following statements regarding contingencies is true?
a. Contingencies that are probable and estimable must be recorded before the outcome of future events. b. Contingent assets, if probable and estimable, are treated in much the same way as contingent liabilities. c. The accounting principle that determines whether a contingent asset is recorded is that of materiality. d. Contingencies that are not estimable should not be disclosed even if probable.
Selective distribution strategy is most suitable for which consumer product category?
A) convenience goods B) unsought goods C) shopping products D) luxury products E) materials and supplies
GAAP stands for
a. general assets and postings b. gratefully accepted accounting practices c. good accounting acceptability phase d. generally accepted accounting principles e. general administrative activity practices
Identify an accurate statement about the economy in the United States.
A. The labor market is most likely to exclude immigrants in the next 25 years. B. Manufacturing employment is projected to decline by 50 percent by 2024. C. Nearly eight percent of U.S. employees work in service-based industries. D. The labor force for the age group 55 and older will continue to increase by 2024.