When writing a cover letter using the AIDA plan, what type of information should be included in the interest/desire section?
A) What interests you most about the position
B) How much you want to work for the organization
C) Skills and abilities that support the goals of the company
D) A request for an interview
E) What job you are applying for
Answer: C
Explanation: C) Rather than simply restating the content of your résumé, demonstrate your knowledge of the company by showing how your abilities match the mission or goals of the potential employer.
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A) Direct mail marketing B) Advertising C) Personal selling D) Telemarketing
Determining if pricing strategies are producing desired results falls under which stage of the management process?
A) Planning B) Performing C) Evaluating D) Communicating
Shelf facings are defined as:
A. the physical placement of the product within the retail store. B. the number of individual point-of-purchase displays placed within a retail store. C. the number of individual products placed beside each other on the retailer's shelf. D. the number of individual products placed beside each on the shelf. E. the actual potential inventory size of a retail outlet.
The details of a proposal must always prove that you are credible and that the plan is _____
A) deliverable B) feasible C) cost effective D) timely E) transferable