Describe six strategies (in addition to using the AIDA format) for strengthening your argument in business proposals
What will be an ideal response?
Answer: Six strategies for making proposals more effective are (1) Demonstrate your knowledge in order to convince your audience that you have the knowledge and experience to solve the problem or address the opportunity outlined in your proposal. (2) Provide concrete, quantifiable information and examples instead of vague, unsupported generalizations. Spell out your plan and give details on how the job will be done. (3) Research the competition using trade publications and the Internet to become familiar with the products, services, and prices of other companies offering similar products or services. (4) Prove that your proposal is appropriate and feasible for your audience. (5) Relate your product, service, or personnel to the reader's exact needs. (6) Package your proposal attractively, insuring that it is letter perfect, inviting, and readable. Readers will prejudge the quality of your products or services by the proposal you submit.
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Marketing logistics involves getting the right product to the right customer in the right place at the right time at the right price. Which of the following is NOT included in this process?
A) planning the physical flow of goods and services B) implementing the plan for the flow of goods and services C) controlling the physical flow of goods, services, and information D) gathering customer's ideas for new products E) A and C
Preparation of the statement of cash flows does not involve:
A. Computing and reporting net cash provided or used by investing activities. B. Computing the profit compared to the net increase or decrease in cash. C. Computing the net increase or decrease in cash. D. Computing and reporting net cash provided or used by operations. E. Computing and reporting net cash provided or used by financing activities.
Customers around the world know Pepsi and consider it a primary "go-to" brand if they want a refreshing drink. This positioning reflects Pepsi's careful implementation of
A. operational excellence strategy. B. strategic business unit control. C. targeting strategy and the marketing mix. D. supply chain management. E. locational excellence strategy.
The concept that an individual should directly report to only one superior is known as:
a. span of control b. unity of command c. division of labor d. the scalar principle e. workplace teams