The process of dividing a market into segments is called
A. market grouping.
B. market segmentation.
C. market sampling.
D. target marketing.
E. consumer sampling.
Answer: B
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A) inflate; raises B) inflate; lowers C) depress; raises D) depress; lowers
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Indicate whether the statement is true or false
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A) Executive summary B) Table of content C) Glossary D) Body of the report E) Appendix
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Answer the following statement true (T) or false (F)