What was the main intention of the Penny Press?
a. the rise of investigative journalism?
b. ?independence from the pressure of advertisers
c. ?expansion of readership by lowering cost of publications
d. ?challenge to authority
ANSWER:
c
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What will be an ideal response?
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Which model of public relations is effective in this scenario? a) Public information b) Press publicity c) Two-way asymmetric d) Two-way symmetric
Ellie wants to break up with Kevin, but doesn't have the heart to tell him, so she starts
criticizing things about him, like how sloppy and lazy he is and how his friends annoy her. Ellie secretly, and even somewhat unconsciously, hopes that Kevin will take the hint and ask Ellie to break up with him. Ellie's approach to ending this relationship is an example of the indirect strategy of cost escalation. Indicate whether the statement is true or false
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A. type B. signature C. style D. archetype