What is a marketing channel? What type of business make up a marketing channel?
What will be an ideal response?
A marketing channel, or channel of distribution, is a business structure of interdependent organizations that ease the transfer of ownership as products move from producer to business users or consumers. They encompass the processes involved in getting the right product to the right place at the right time. They represent "place" in the marketing mix.
Channel members include wholesalers, distributors, agents and brokers, and retailers.
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A ten-year bond issue of $400,000, interest rate of 9% paid semiannually, is sold for $440,000 when the market rate is 8%. The bonds were not sold between interest dates and the straight-line amortization method is used. The entry to record the first interest payment would include
a. a debit to Cash of $18,000. b. a debit to Bond Interest Payable of $18,000. c. a debit to Premium on Bonds Payable of $2,000. d. a credit to Bond Interest Expense of $16,000.
Section 2 of the Sherman Act was basically designed to attack three kinds of anticompetitive behavior: tie-in (or tying) contracts, exclusive dealing contracts, and requirements contracts.
Answer the following statement true (T) or false (F)
Elmo Inc, a global conglomerate, designed the ElBrush, an electric toothbrush. Sensing market demand for the electric toothbrush, Elmo started with an ideal selling price of $3 based on customer value considerations and then targeted costs to ensure that the price was met. This exemplifies ________.
A) competition-based pricing B) cost-plus pricing C) target costing D) everyday low pricing E) high-low pricing
Horizontal analysis is used to reveal patterns in data covering successive periods.
Answer the following statement true (T) or false (F)