Why do some consumers resent marketing research?
What will be an ideal response?
Although some consumers actually enjoy being interviewed and giving their opinions, others strongly resent or even mistrust marketing research. They don't like being interrupted by researchers. They worry that marketers are building huge databases full of personal information about customers. Or they fear that researchers might use sophisticated techniques to probe our deepest feelings, peek over our shoulders as we shop, or track us as we browse and interact on the Internet and then use this knowledge to manipulate our buying.
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News releases that communicate directly with the customers and other audiences and include network links are called what?
A) Press releases B) Direct to consumer releases C) Social media releases D) Blog releases E) World wide web releases
Communicating expectations about honesty and integrity throughout a company includes all of the following elements EXCEPT:
a. identifying appropriate values and ethics. b. fraud awareness training. c. consistent punishment for violators. d. insisting that top management model appropriate behavior.
Which type of personal effectiveness can be impacted by mastering self-leadership skills?
a. Current performance b. Future performance and current performance c. Past performance and current performance d. Past performance, current performance, and future performance
Which of the following statements describes a circumstance in which the manufacturer or distributor is liable for selling a defective product according to strict liability in tort?
A) The seller is not engaged in the business of selling the type of product that was found to be defective. B) The product developed by the manufacturer is expected to reach the consumer or user after undergoing substantial change. C) The product develops a defect four years after it was purchased by the consumer. D) The user or consumer has not bought the defective product from or entered into any contractual relation with the seller.