When you show the alternative
a. It is never as interesting as showing its positive counterpart
b. Thinking about the basic wants and needs of the target audience makes it easier to visualize the alternative
c. Always show a direct head to head comparison
d. Avoid any negativity since negative advertising never works
b. Thinking about the basic wants and needs of the target audience makes it easier to visualize the alternative
You might also like to view...
Referent power and legitimate power are the same thing
Indicate whether the statement is true or false
What is the difference between the promotional style of writing and the snarky style of writing?
What will be an ideal response?
Which of the following statements is true of evaluating speeches?
a. It rarely deals with what went wrong during a speech. b. It is done by the speaker himself after the speech. c. It is done on the basics of content, structure, and delivery. d. It negatively affects a speaker’s successive speaking experiences.
Unlike most social scientists, ethical egoists ________.
A) claim that people should act selfishly B) limit their study to what is rather than what ought to be C) are motivated by selflessness rather than self-interest D) believe that it is unethical to look out for number one